Data: Threads Daily Active Users Drop from 49 Million to 23.6 Million Within a Week
According to SimilarWeb data, despite Threads' strong launch making it a potential Twitter competitor, daily active users declined from 49 million to 23.6 million within one week. SimilarWeb estimates that on July 7th, Threads' peak day, the platform had over 49 million daily active users globally on Android.
According to SimilarWeb data, despite Threads' strong launch making it a potential Twitter competitor, daily active users declined from 49 million to 23.6 million within one week. SimilarWeb estimates that on July 7th, Threads' peak day, the platform had over 49 million daily active users globally on Android. This represented approximately 45% of Twitter's usage, as Twitter had over 109 million active Android users that day. By Friday, July 14th, Threads' active users had dropped to 23.6 million, representing about 22% of Twitter's audience. Usage was most active in the United States, where the app peaked at approximately 21 minutes of usage time on July 7th, but by July 14th, this had declined to just over 6 minutes.