UBI is Back: Complete Analysis of the Design Logic of Suddenly Popular Circles

Author: Azuma Operations: Gai Yao Editor: Mandy Wang Mengdie "Hey! Check out my Circles profile!" If you frequently hang around in various cryptocurrency communities, you've probably seen this sentence these days (usually followed by a link). What's this new thing? Did Circle launch a new product? Can I go all-in? In fact, the sentence above is a forwarding message automatically included by a new project called Circles when activating an account.